In 2008, Catherine Zadeh decided to design a bracelet to raise money and awareness for a childhood friend, Caroline, tragically stricken with MS. Less than a year later, the Peace bracelet proudly generated over $60,000, and continues to hold special meaning for both Catherine and numerous supporters worldwide.

The phenomenal and overwhelming success of the Peace bracelet has allowed Catherine to expand the Live and Let Live collection and open collaborative partnerships with several reputable philanthropic organizations. The sale of these bracelets helps each of their corresponding charitable organizations fund cutting edge research, facilitate professional education, and promote awareness.

The inscription “Live and Let Live,” traditionally interpreted as a call for respect and tolerance, in this case suggests not only a new awareness of the blessings in our own lives, but also a call to pass these blessings on to others less fortunate, infuse LIFE into those who have endured pain and suffering, and grant solace to those who seek PEACE.

This simple new outlook could have powerful implications. As cliché as it may sound, we could humbly help change the world...one bracelet at a time.